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Improving your holiday rental advert (Pt 2)

This is the second part of our guide to improving your advert, you can read part 1 – Get the most out of your holiday rental advert.

Look good under scrutiny.

Once a person has clicked through to your property advert, they will scrutinise your advert. Different customers care about different aspects, you should give each customer the information they are after – here are some key points to bear in mind.

Calendar management and rental rates.

Rates and Availability Calendar

There is nothing more frustrating for a holidaymaker than inaccurate availability so with this is mind we reward owners who update theirs on a regular basis by putting them nearer to the top of the search results.

Also, given that the “last updated by owner” date is shown to the holidaymaker, the more you update the calendar the more engaging your advert appears as it is clear that you will be showing actual availability which will encourage more booking enquiries.

Video.

We were the first mainstream site in our sector to introduce video content for owners – and the only one to offer it for free. Video content of your home or the area can dramatically enhance the appreciation of your proposition. If you don’t currently have your own video of your property then we recommend searching YouTube and see if you can find a good touristic video/s which can be added easily to your advert. It is estimated that by 2014 there will be more daily searches on the internet for video content than for conventional information searches and so we really encourage you to create and upload video to your advert as soon as possible.

Photos.

Take time to photograph upload the best quality original pictures, and to change them with the seasons. Also consider adding images of local attractions, be it golf courses, beaches, local villages or landmarks. You are entitled to 20 images at no extra cost and we recommend that you utilise your full allocation. It’s worth reading this article from a professional interior photographer – Get the most from your property photographs.

Map.

When creating your advert you can place a marker on your map, our research shows that people zoom in, and click to ‘satellite’ mode (see “heat map” of visitor habits below), to get a better view of the property and surroundings. If the marker is in the wrong place you could lose the customer – You can zoom in and set the marker, try to make it as accurate as possible.

google maps heatmap

'Heatmap' showing how users interact with the map.

Points of interest.

You can list nearby points of interest, and the corresponding distance. This is useful to help a customer bridge the gap between browsing and planning their holiday. Nearest airport, train station, beach, theme park, city centre, etc.

Encourage people to enquire.

Finally when somebody is satisfied your property is ideal for their stay, they will need to enquire. This is where all the elements pull together – if your ad looks good, has superb images and descriptions, a spot on map, an ID verified badge, good rates, up to date availability and description (no good mentioning “New for 2010” somewhere in your description when it’s now 2011!) then the enquiries should come.

Competition for enquiries can be fierce and it doesn’t take much to put a potential customer off, so keep your advert up to date and as good as it can be. http://www.pureholidayhomes.com

2 comments to Improving your holiday rental advert (Pt 2)

  • I saw your Twitter comment on this article and would like to add that 360 Virtual Tours are also a valuable tool to be used in conjunction with other marketing tools.

    A quality Virtual Tour from us shows the property in its entirety. 360 degrees, floor and ceiling, every room, floor plan and scene descriptions, all for less than 1 weeks rent. Great Value, and a quick return on the investment.

  • I totally agree. A refreshed and up to date listing is vital and there’s nothing worse than an out of date availability calendar. It’s almost better to not have one and provide availiability by email than have one out of date!

    Video is also very under exploited and something that we’re investigating now having realised how much we use it on other peoples sites!

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